Audience & Segments
Know exactly who you're talking to
Your audience, organized. Combine attributes, engagement, and purchase behavior into smart segments that update themselves in real time.
How it works
What Audience & Segments actually does
Smart segments that update themselves
Built from your connected store's data, like purchase history or order value, and refreshed automatically. You're never sending to a stale list.
- Built from store data like purchase history and order value
- Refreshes on its own; no manual re-syncing needed
- Ready to use in broadcasts and automations the moment they're created
Build your own with a condition builder
Combine attributes, tags, and engagement with AND/OR logic, and see exactly how many subscribers match before you save.
- Combine multiple conditions with AND/OR logic
- See a live subscriber count as you build
- Save any segment for reuse across campaigns
Let people choose less, instead of nothing
Unsubscribe is usually all or nothing, so someone tired of one thing leaves entirely. Define your own email categories, a weekly roundup and a product announcement list, say, and a hosted preference center lets subscribers pick which they want and correct their own details. Mark a category required and it stays on. The page carries your wording, your description, and your confirmation message.
- Your own categories, each with its own description
- Subscribers update their name and phone without emailing you
- Required categories can't be switched off
- Someone can dial down rather than leave for good
Keep your list organized
Tags, custom fields, and bulk import tools cover everything that doesn't fit a smart segment. A dedicated suppression list keeps unsubscribes out of every send.
- Tags and custom fields for any attribute you track
- Bulk import with CSV field mapping
- A dedicated suppression list to keep unsubscribes out of every send
FAQ
Questions, answered
What are smart segments?
Segments built automatically from your connected store's data, like recent purchasers or high-value customers, staying current without any manual work on your end.
Can I combine multiple conditions?
The segment builder supports AND/OR logic across attributes, tags, and engagement, and shows a live count as you build.
Can I import an existing list?
Bulk import contacts via CSV, with field mapping so nothing lands in the wrong column.
Do unsubscribed contacts stay out of future sends?
Peleka keeps a dedicated suppression list. Once someone unsubscribes, they're excluded from every future send automatically.
Can subscribers choose which emails they get?
Set up your own email categories and Peleka hosts a preference center where people pick the ones they want, rather than facing a single unsubscribe link. You write the page's title, description, and confirmation message, and you can mark a category required so it can't be turned off.
Can I target customers by how much they've spent?
Smart segments can be built from order value and purchase history for any connected store.
Get started
Ready when you are
Free up to 500 subscribers. No credit card. Your first broadcast can be out in minutes.